Personally I'm not a social media buff. Perhaps that makes me less of a "young" farmer than people think. Because I don't use facebook and twitter in my private life, I have always been hesitant to use them for our business. This is despite the fact that every farming conference these days seems to have a workshop on the importance of using social media. Also I have to admit that some of our fellow farmers swear by it, whether for marketing or just for some "feel-good" feedback from their favourite customers.
It's not because I'm a Luddite or anti-social that I have shied away from these online tools, it's just that I am busy- plain and simple. I spend enough time managing our website and email, so I'm not looking for yet another reason (i.e. distraction) to spend more time behind the computer- I'd rather be out in the field.
That all said, the reason for this post is that we have in fact recently created a facebook page for our business. You can find it at facebook.com/tatloroadfarm. It is here we will make timely announcements ("Pickling cukes are ready!"), post beautiful photos ("Look at those glowing beets!"), and share market updates ("Find us at the Duncan Farmer's Market this Saturday with fresh sugar snap peas!"). We hope this allows our customers to easily stay informed of what's happening here on the farm. We hope this let's our supporters feel more connected with us and encourages them to share their enthusiasm for our produce with their friends. In short, we hope that facebook proves worth our precious time.
A final note for all those customers who are not into facebook or simply prefer good ol' email, we also encourage you to sign up for our email newsletter. We send this out once a week during the growing season, with updates and recipes. You can sign up for it here.